Printer sales have fallen in Western Europe over the past year. The decline has not just hit multi-functional printer sales but also printer hardware.
In a new report from market researchers Context, sales of MFPs in Europe have fallen by 9% year on year in Q3. This drop has predominately affected the inkjet printer market, whereas the laser MFPs has seen an increase in distributor sales of 2%.
“Sales fell in all categories except for laser MFPs: distributor sales of these devices increased by two per cent year-on-year, driven by the colour laser MFPs subcategory. In contrast, unit sales of laser single-function printers (SFPs) continued to contract, and were down by 15 per cent year-on-year, as a result of the ongoing switch from single-function to multifunction devices.”
Sales of A4 laser printers are doing well with a 6% increase year on year. However, the average selling prices (ASP) continues to fall.
Following a decline in sales of A3 colour laser printers in previous quarters, sales have now increased. Again, the ASP has fallen, by 20% year on year. HP has recently added products to its A3 printer range and has registered strong performances in the category.
PRINTER SALES IN IRELAND INCREASE
Despite this decline in printer sales in Western Europe, sales within the UK remain stable. The largest drops in sales are within The Netherlands (28%) and France (23%). However, in Lithuania sales are booming with an increase of 25% and also in Ireland at 23%.
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